Always Forward
Campaign 2024

Always Forward

Nike x Runner's Alliance

A 360° brand campaign celebrating everyday athletes who refuse to stop — spanning OOH, social, and a 90-second hero film.

The Good Hour
Campaign 2023

The Good Hour

Johnnie Walker

A global repositioning of whisky culture — reclaiming the evening ritual as a space for deliberate, unhurried pleasure.

Roots & Routes
Campaign 2024

Roots & Routes

Air Canada

A national brand campaign tracing the emotional geography of coming home — for Canadians who carry two countries inside them.

Craft First
Design 2023

Craft First

Herman Miller

Identity refresh and launch system for the Aeron reissue — honouring 30 years of ergonomic design without nostalgia.

Second Nature
Campaign 2022

Second Nature

Patagonia

An environmental activation campaign launching across six national parks, turning trail users into conservation advocates.

New Vernacular
Design 2023

New Vernacular

Penguin Random House

A publishing identity system spanning 12 imprints and 3 continents — designed for books that refuse to stay in their lane.

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